This advertisement appeared in Strange Suspense Stories issue #40 published in 1959. It is a must have fashion accessory!
"Boys everywhere - from Maine to California - from Texas to Canada - here's a brand new idea to make any shirt as handsome as those worn by the Western heros on TV and in the movies.
Rich, bright gold plated - slips right over the points of your collar and fasten on quickly. Look at the terrific designs to choose from - saddle, gun and holster, boot and spur - or your name or initials ENGRAVED.
See the SPECIAL OFFER when you order two pairs - FREE a high quality Western String Tie, with your name engraved on the metal slide. You must be satisfied or your money will be cheerfully refunded. RUSH YOUR ORDER TODAY!"